M3GAN is returning to theaters with a twist! along with Annabelle and Ma as part of Blumhouse's 'Halfway to Halloween' celebration.
Horror purveyor Blumhouse is serving up triple the terror for its annual “Halfway to Halloween” celebration, bringing M3GAN, Annabelle, and Ma back to theaters. But the M3GAN screenings will be accompanied by a tech twist. You can now message M3GAN While you watch the movie in theatres.
Blumhouse is teaming with Meta to bring to life Meta’s second screen experience, ‘Movie Mate’, for the first time in theaters across the country. As fans interact with the M3GAN chat bot in theaters, they will receive never-before-seen content, trivia, and behind the scenes info on the film in real time.
Movie Mate is only available to moviegoers who are in a theater, and works by DM’ing the Instagram account @M3GAN account to start the experience. The entire experience is designed to leverage Meta’s capabilities to augment and uplevel the ‘second screen’ viewing experience.