Photo: David Becker / Getty Images Entertainment / Getty Images
Netflix is reportedly considering a foray into video podcasts as a new way to keep viewers engaged.
Our experts tell us that the company has been talking to talent agents about “tapping podcasting talent to host a talk-based video show" after previously expressing skepticism that the format could work on the platform. The move would not come as a big surprise. Netflix is not exactly synonymous with prestige content—the company produces a couple of blockbuster movies annually to win Oscars, but lets be real, the bulk of its content is low-budget, largely forgettable content.
Its entry into live streaming, including with WWE matches, gives it a consistent stream of material that does not cost hundreds of millions to produce. Netflix is one of those services you keep because it has endless new shows and movies to sift through, but it is not like the HBO of yesteryear where you saw that iconic HBO intro at the start of the show and knew you were about to watch something high caliber.
Netflix is said to be considering different strategies for podcasts, such as signing famous podcasters to produce exclusive content for the service or simply offering the same shows as seen on YouTube but without advertising, at least for subscribers who are not on the ad-supported tier.
At least Netflix’s entry into podcasting is not a dramatic change. It is just a continuation of Netflix’s existing strategy to flood its service with endless content that can be played in the background as you go about your day. Just let us pray it does not give a deal to Mr. Beast.