It was April 1st just a few days ago, which means companies all over the world were doing the most when it comes to trying to prank us all. But Velveeta promises its newest release is anything but a joke!
On Monday, the company best known for its brightly colored cheese announced it is getting into the personal care game with 'Velveeta Gold', its very first hair dye.
La Dolce Velveeta is a lifestyle of always being confident and forever in service of living by your own rules.
A source from Velveeta explained that they are always looking for new ways to help fans live La Dolce Velveeta, and hair was the perfect place for them to invite pleasure seekers to proudly express themselves and show off their unique style and individuality.
As part of the launch, the brand tapped the ultimate "muse," Julia Fox, who rocked the hair color at Sunday's Knicks game in New York City.
Velvetta's semi-permanent hair dye is available only on Amazon and comes in a four-ounce jar, which the brand says is "enough to cover a head of short hair." All users need to do is apply it evenly to dry hair and allow it to process for 20 minutes before rinsing it with a mild shampoo and water.
The jar costs just $7.50, which happens to also be the price of a Velveeta cheese loaf and is only available for a limited time!