Shopping for makeup and beauty buys at Kohlโs is about to get a lot better. Sephora is setting up mini shops inside Kohlโs stores starting next year. The first 200 โSephora at Kohlโsโ locations will launch in the fall of 2021 and are described as โfully-immersive, premium beauty destinations.โ Theyโll be in 25-hundred square-feet of space located at the front of the store and will replace the current cosmetics areas.
The companies plan to expand to at least 850 stores by 2023 and the beauty department of Kohlโs.com is even getting the Sephora treatment. The online section featuring โan expanded assortment of Sephoraโs prestige offeringsโ will launch next fall. The new shops within shops will bring more than 100 beauty brands to Kohlโs and will be staffed by Sephora-trained employees.
The news of this collaboration comes afterTarget announced it will be opening Ulta Beauty shops inside more than 100 of their locations next year. So it seems retailers are realizing that shoppers like consolidating trips out of the house, especially now to help cut down on potential exposure to COVID.
Source:ABC News