Don Jeffries is the president and CEO of Visit Rochester, the official tourism promotion agency for Monroe County. Don has held this position since 2013. In his role, he is tasked with driving the organization to higher levels of business growth through convention bookings, tourism marketing and event promotion to visitors. He is known as one of Rochester’s chief cheerleaders, and is an ardent supporter of the community. Jeffries previously served as CEO of the Rochester Broadway Theater League (RBTL) and owned Dollinger Travel for nearly 20 years. Don serves the community on a number of boards, including St. John Fisher College, MCC Foundation, RTS: Regional Transit Service and CrimeStoppers. Don serves on the leadership committee for ROC 2025, and is also the Fire Commissioner in the town of Brighton.
Jefffries has previously been recognized with industry and career honors from the New York State Tourism Industry Association, New York State Hospitality & Tourism Association and the Rochester Business Journal