People’s priorities seem to have changed while they’ve been in lockdown these last few months and their personal hygiene may be taking a hit. With all that time at home, wearing deodorant appears to be less important because, according to consumer goods company Unilever, the demand for personal care items is down. But one thing people are buying more of? Ice cream.
While Unilever has seen a decrease in sales for its brands like Dove soap and Axe deodorant, sales for other Unilever brands including Ben and Jerry’s and Magnum ice creams are up. At the beginning of the year, their ice cream brands had a 15% increase in sales, and between April and June, they went up by 26%. So people may not be rolling on their deodorant because they’re not going out as much, but they’re keeping their freezers stocked with ice cream so they can enjoy a pint while binge-watching Netflix.
And the upside to fewer people wearing deodorant? It could be encouraging people to maintain social distancing because no one wants to get too close to that B.O.